I need to clarify my last post.
The other day, I write a post about why I will not go to Affiliate Summit West.
It is a personal opinion.
First, I want to say “Bravo” to the team that organizes the Affiliate Summit. I know it is hard to organize an event. I do not want to be the Hater but I will express my opinion.
I can go back to my story now.
I receive many e-mails since then. Most people were shy to go public on the comment section unless you are Shawn Collin (the organizer). This is his comment:
I am sure that every session are white hat tactics and quality.
You can view the agenda here:
I was not talking about the quality of those sessions. Those tactics are great but most “super affiliates” are ready to test those grey areas. That is the problem.
Some are able to produce results with white hats trick (like those coupons sites or shopping review website) but most of them test those grey areas. Is it ok? Yes because there is no rules.
A small group goes beyond those grey areas. At first, their “trick” seems grey/white hat but in reality, it is black hat.
From the e-mails I received people are confused.
Does auto-blogging system is black or white hat.
Answer: it can be black hat or white hat… it is how you are using it.
Does a blog is white hat or black hat? Answer: it can be white hat or black hat.
Moreover, the list goes on.
One of the most important key elements in marketing and affiliate marketing is “split-testing”. Some people are ready to test almost anything for a quick buck.
What do they test exactly?
They test the ad copy in their landing page, ads etc… This is where the trouble begins. Most of the time they change a word to mislead the reader. One of the best examples was those Acai offers and those fake “personal blog”.
Almost everyone promote it, almost every affiliate manger suggest that you promote it. We saw some ugly stuff. They use basic marketing tools like scarcity, social proof etc and they go straight evil with this offer. They use Dr Oz image to promote this offer, fake testimonial etc…
What is the link between those horrible marketing stories and affiliate summit?
Those dark horses will be over there. They will have coaches programs to promote to newbie.
I can remember the first time I hear about affiliate marketing. My friend was back from the first edition of affiliate summit. One of the “guru” (no name) promote is “free” program. The program was about creating a blog to generate money. The strategy, back then, was to create as many mini blog as possible with you favorite keyword. (add your affiliate links all over the place)
How can you not use this trick?
The “guru” is living the lifestyle.
Now, the industry is a little bit more ethic. However, we are not there yet though.
Yes, you should go to affiliate summit but watch out, there are sharks ready to sell you the moon.
I will not go to affiliate summit because I feel that there is better conference to learn how to build a real business online. (This is my personal opinion).
Can you learn something at Affiliate Summit?
Yes, you can.
If you go:
You should ask if the person lost their Facebook ad account, Google ad account recently.
The person answers yes. That person was playing in the “grey/black” area. Does that person is a bad person? The answer is no.
My whole point was take note, meet people, but do not trust anybody without a huge verification about this person after the event.
Enjoy your affiliate summit west while I am working on my next venture.