Blekko is great for the geek but bad for the rest of the world

I signed up to blekko long time ago. I love it because they have tools that every search engine should have.  ( google I am talking to you)

Their seo tools are awesome.

blekko search engine seeo tools

That is the problem of blekko. It is too good.

Too many options are not good for non savvy internet user like my mom. My mom just wants to type something and get her result.

She does not want to learn those slash tag system. Personally, I love it but I am a geek. I have a coding feeling when I use blekko. ( love this level of control over my search result)

This feeling is good for me but not for the non savvy public. Those features are great but do not beat the feeling lucky by Google or the cute presentation by Bing.

I love it and I will use it. However, they will need a serious marketing plan because most people do not need a new search engine.

Go check blekko out and give me your feedback

blekko: how to slash the web from blekko on Vimeo.


Are you a spammer? You should never use unless you are a cowboy

I am on fire today and very mad. Spammers are everywhere lately. Facebook is suing many of them.

You should read this article.

Yesterday, I received a spam in my Hotmail account (yes, I still have a Hotmail account because my mom still use msn … I know it is lame)

PS: the new msn 2011 sucks but that is another story….

Anyway, I received this message:

There friend,

Powerful New Software gives YOU 24 Hour Access

to Satellite TV on YOUR Computer for FREE!

(Do not click the link, it might be dangerous, I am serious here) let you have more information about any link in their service. You need to add a + at the end of the url like this

The fun begin

bit ly info about spammer

You can get the user username and their affiliate id from the paydotcom url.

At this point, it is very easy for any organisation to track you down. It is like doing a crime and gives away your social number card.

Therefore, please if you are a spammer, you should do it like a pro only and hide you identity….

Online Marketing

Why I will not go to affiliate summit west ?

All around the web, people will give you gazillion reasons to go to affiliate Summit West.

It is the biggest meeting for affiliates. (so what?)

This week I discovered an article about Facebook suing many affiliates and ad network. (Is it the real face of affiliate marketing).

You might think that Facebook is against affiliates.

Facebook loves affiliates but they do not love them all. Recently, I read everywhere that many affiliates lost their Facebook account. (many super affiliates….)

Almost, all of them were “surprise” and mad that Facebook is closing their “business”.

The reality, they should not be mad and they should check their offer. Most of those offers are just ok but almost every affiliate is ready to “test” the system to improve their ROI (return of investment).

I saw some ads; frankly, they were bad, very bad. (of course they convert)

Best example: those fake personal blog to promote weigh lost product

Those Super affiliates will be at affiliate summit west like everything is cool.

If you go to this event, ask them how they really make their money online. Most of them will talk about running some ads vaguely (or I cannot tell you to “protect” my landing page design, traffic source etc.)… Then they will switch to their “new business”.

Most of them are now coaches or teachers with their own “product” and their e-mail list (it is the new trend)

On the other hand, they will tell you Google suck and you are stupid if you are not using media buys, CPV or mobile ads. Why?

Those networks do not have restriction like Google or Facebook (right now until the FTC steps in)

It is a negative post but not every affiliates are bad or runs offer they will never recommend to their mom.

My mom only remembers the big lawsuit against spammers. (What is on CNN)

Of course, you can go at this event and meet great people. Personally I will not feel confortable shaking hands with people I have no idea how they really run their business.

This is probably the main reason the government will steps in the industry more and more. This industry is not able to regulate itself.

Online Marketing

Ban comment: Content locking the good, the bad, and the horrible

The other day, I left a comment on daily conversions and the owner never publishes my comment. At first, I taught, it was a mistake but, I realise, it was not a mistake. My comment is ban.

You can view my comment

ban daily conversions comment

I say nothing bad but I understand that BLAM ads is his sponsor… anyway it is not important. (The owner is cool and writes good content)

The real issue is making money online. (it is not a bad thing)

How far are you ready to go to make money online?

BLAM ads is a content locking ad network. I never use it but I see similar services online. BLAM ads might be good or bad. I do not know.

However, similar services, I see online, are just bad.

What is content locking ad?

I will use an example I saw online the other day.

Imagine you have a video (a movie or live sport event video). You are ready to show this video in exchange of money

As you may know, not everyone has a credit card. Not everyone is ready to pay for a movie or a live sport event when it is free somewhere else.

This is where content locking ad can be useful. The user completes an action (mini survey, “free” offer etc…) to watch those videos. It is “free” on their side.

The ad network pays you for each complete action. You can get from pennies to $XX+.

Advantage: you get pay and the user does not need a credit card.

Many people call it the virtual currency.

On paper, it is the best solution ever to make money online. However, there is a problem.

I will never recommend those offers to my mom. They are not mom friendly.

It opens the door for many spam and scam actions. Recently I read this article about Facebook suing many affiliates and ad network. (Scary stuff  … some people are ready to do anything)

They use this information to spam anyone.

Again, I do not know about BLAM ad ethics and service. So far, no offer I saw online with content locking is mom friendly.

It is cool to make money but it is cooler to do it the right way.

Online Marketing

Choose the right URL shortener before it is too late

There is so many URL shortener service out there. I did not know which one I should choose.

I decide to go with the most popular. I choose . It is a great service for many reasons.

They give you a great analytic dashboard with vital information.

I like the fact that you can know exactly where the traffic comes from. (Long url description and twitter traffic.)

Las week I decide to test a new URL shortener. This URL shortener is from Google.

They do not give you a great analytics dashboard like .

( I hope they will connect this information with Google analytics though).

However, Google gives you two things that I like.

First, their redirect is super fast. looks slow compare to Google. May not be a problem with low traffic but with high traffic it can become a huge problem.

Second thing that I like about Google URL shortener is their QR codes generator.

It is now easy to create those codes.

Look, I create this one.

blackysky qr code

Grab your smartphone with the scanlife application and you will discover the message behind my code.

(Hint: it is my website)

The question is or Google URL shortener.

I will keep as my number one URL shortener but I will use Google URL shortener to generate those QR codes.

By the way QR codes are going to be important in the future ( it is very popular in Asia).

UPDATE: adds QR Code