I use a special e-mail address to sign up to every “Internet Marketing” newsletter possible. This week, I noticed a new product launch from Trey Smith about making iPhone app. As a computer science student I was very interested about this “product”.
I land on this page after I click
I noticed many problems:
First this title: Download my free app maker…
Sound like a push button to create an app but it is not.
As you read in the right bottom corner, it is a template ….. Lie number 1.
Make an iPhone app under $200 and then “How I sold over $2000 worth of my app in only 18 days….”
The way it is put together you might think you only need $200 to make over $2000…
Back to reality: the app that he uses as an example cost him more than $200 (thousands….). On top of that he hire the developer full time now.
You might think, ok , it is still a good deal.
There is a twist because the gold rush is not as big as it was before….
Month before this product launch he offer a service or tool (I don’t remember) in exchange that you buy his app.
This all product launch make you think it is easy to build an app. It is not easy. You need the right team with the right idea and with the perfect marketing plan. ( if it was easy I would be richer than Bill gates now )
On top of that you need to compete with big companies like EA in the video games business….
To give a better idea … The daily, from thedaily.com, it is the new app from News Corps. They are spending like 500k a week in their app….
Before you go crazy in this new venture, you should know it is not easy and it is very competitive.