This is a new beginning. I hope you are ready for 2010. This is my first post on this side of the website. To kick it properly I decide to do my 2010 online prediction for Online Marketing and branding.
My prediction in 2010
SEO is dead
Yes I said it… Of course it is always important to optimize your website for search engine but SEO is not as important as before.
There are several reasons for that. Search engine like Google or Bing will try to answer your questions right away.(Bing is the decision engine now…) More then ever in 2010 they will focus on user experience. Therefore you better start working on your brand rather than your keywords.
Real Time local Branding
During the last couple month, the new buzz word is “real time”. The real time movement sucks right now. There is no order. I think in 2010, local person will establish the main place to know what’s hot in their city.
Exemple: In real time you can discover the perfect night club to go that night etc etc…
It will be a local thing like traffic etc… You want to be part of that then start building your brand right now.
User experience is the new golden rush
The internet is 15 years old and I saw pretty much everything online. Now users want more, they want smart website.
What’s a smart website?
Pretty simple my friend, a smart website is simple to use, don’t try to fool people and has some ethics.
A smart website will do everything possible to make the user happy.
Simple website is the new goal
The internet goes crazy back then with flash and crazy animation to impress the end user. The focus is back to simple website that load faster with less stuff. This is the main reason I keep my design very simple.
Simple website is important because people will access to your website more and more from their mobile phones. You need to keep that in mind to make sure you don’t lose potential customers.