Categories
web

Facebook Like button: 95% of websites have this mistake

The special formula

You check this article for a reason. The headline attracts you and you read this article.

Most top marketers use a special formula to increase their readership:

Headline = controversy + numbers + subject or

Headline = nonsense+ numbers+ subject

Exemple

Headline = controversy+ numbers : 95% of websites have this mistake, subject: Facebook like button.

As you can see, it is a simple formula to attract more traffic.

Where you should put your like button?

Some people say at the top.

Other people say at the button.

What is the right answer?

I cannot tell you. However, I can tell how you can discover the right answer for your website.

I use crazyegg to discover the perfect answer.

Crazyegg is a page analytic (heatmap). It can tell you where your visitors spend most of their time on your page.

You will collect data and be able to put your like button at the right place on your page.

Now the huge mistake

Do you use the right Facebook like button?

Most people use the original Facebook like button.

You can have it here.

The information is incomplete from the original Facebook like button.

I use a third party service like addthis.com. They give me all the data I need.

This is an example:

addthis.com stats

It helps me increase my traffic from Facebook and twitter.

On top of that, I know the page they share the most.

Try addthis today, it is free.

Categories
Online Marketing

The secret to e-mail open rate at 98%

E-mail marketing is very important. I decide to use it more now but I realise that my open rate sucks.

I use mailchimp and they tell me that open rate in

the industry is 18.0 %. That is low.

How can you improve that today?

Top gurus teach you headline.

Copywriters expert say that headlines are the most important aspect of your e-mail.

One of the famous headlines I see so far is “thank you.”

It is very simple and very powerful at the same time because only a friend should use thank you.

Headlines are great but do not increase your open rate that much.

Link in your e-mail

Right now, I see top e-mail marketers use their own custom link (their own domain) in their e-mail.

Personally, I have no idea if it works or not. I guess it helps because they use it.

How to boost your open rate now

Every tip above can increase your open rate. You need something faster and simple.

This trick is to ask them to add them to put your e-mail in their contact list. It is simple and very effective.

Many e-mails get into the spam box. To fight that make sure you get into their contact list as soon as possible.

Categories
web

Switch from sharethis to addthis? Share buttons are overrated

We heard about social media and we all jump in it. I decided back then to put sharethis on the website. I was not sure the tool was useful. I decide to try addthis because I heard a lot about them from various websites.

You know what? Addthis is so different.

I notice two things.

Addthis is easier and faster to understand.

Sharethis needs to improve their dashboard (last time I check the dashboard was very hard to understand)

That is a minor thing compare to this next option from addthis.

Addthis has clickbacks.

Clickbacks must be the most important tool every webmasters should have.

tweet button

You may notice many websites have buttons with number next to it. It means that many people share the content across Facebook or twitter for example.

Now my question to you is how many comebacks to check the content that they share?

It is a real question that most buttons cannot answer. It is a real question that I finally get this month.

From 71 shares only 1 person checks my content. It is very low.

My guess is share buttons are so overrated. It may be cool to have it but you should not go crazy about it if you don’t have great result like me. You may have this big traffic surge one day but you never know when.

Click here now to test Addthis now

Categories
web

How to fake check in on foursquare like a kid

I am surprise that my story about how to fake check in on foursquare was so popular.

By the way my little trick still works.

m.foursquare.com on your desktop to make as much check ins as you want. This is a cool trick but someone goes one-step further.

He used a script to check in multiple places at the same time.

Of course, this trick was super popular that even the co founder of foursquare comment about it.

I am not sure this trick still works but you can still fake check ins on foursquare with my little trick.

However, now, you need to do smart fake check in. You need to make it look possible.

Example:

Check in at Paris and one hour later in New York it is not possible. Before you could do that but now, you will not get badges.

Enjoy and tell me your experience about fake check ins in the comment section.

Categories
Online Marketing

How can you design your facebook page like a pro?

Everyone wants a facebook page. I want one too but I do not want to spend a lot of money and time to manage it.

On top of that, I want to build something fast but it must be interesting and engaging for fans.

I decide that videos would be the best option because it is fast to shoot and people love video. I love videos and I am sure you do too.

The best network to put a video is YouTube. This is a no brainer choice right here.

It is very easy to setup a YouTube account so just follow YouTube instructions to create one.

Back to facebook

I need to put my video at two places. I need a video greeting for the non-fans (visitors) and I need to update my facebook pages with videos to help attract new fans.

The video greeting

This video must be very short like 1 minute long with 3 components: what, why me , why now

Once I answer those questions, I am ready to shoot. At this point, I will use an iphone because there is an option to send directly to YouTube.

Once my video is on YouTube, I need to put it on my facebook welcome page.

To do so I need a free facebook application called Static FBML.

That application let you put any HTML code. You can put anything at this point but a simple video will do the job.

The Idea is to put the video greeting as the welcome page with this application.

Now anytime someone visits the fan page your one-minute pitch will play.

Let say they do join your fan page, now you need to update regularly.

Remember I do not want to spend a lot of time on it.

I will use the service called posterous.

The service is simple and that is a huge advantage for you.

All you need is a smartphone like an iphone and you are ready to share almost anything from pictures videos or text to you facebook page.

It is dead simple to use but I will use video and picture only.

You may say that the design is not sexy and you are right. Nobody visit fanpages but they interact with them on their news feed.

You do not need a sexy design but you need to update it all the time.

I hope I help you create a “sexy” fan page like a pro.

One more thing, do not forget to put a sexy picture as your logo or anything like that.

Click here to get the free application

Click here to get posterous