I simply hate the word social media. It’s media period.
It is just a new way to communicate. At the end of the day, you only need to help people.
“Make people happy and sell stuff to make them even happier”
Great line and it is your goal on twitter facebook and any of those platforms. Don’t go there just to be “in” go there because you find a way to help people easily.
Make them very happy and they will come back with friends. Social is all about human contact. Make sure your business is focus on the individual and not just on his wallet.