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Protect your Facebook fan page: Spam Facebook of the day

Many people open a new Facebook fan page account (I hate Facebook fan page). Spammers are ready to hit your page and destroy your brand.

Yesterday I noticed this spam message on a very big and popular brand.

Do you know where the link leads to?

It leads to a Facebook app.

spam facebook

It is clear that you need to moderate and check every new member. Basically your new Facebook page will create more work than ever.

Personally it is not something I am ready to invest time and money. I find another solution to bypass this and get a more effective Facebook campaign without a Facebook page.

This new strategy is very hot and very effective.

Spoiler alert : you can use the like button. Do not worry I will the complete detail as soon as possible.

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web

The Groupon dirty secrets: Should your business join Groupon

My friend has a small business. He asked me if Groupon or any other group buying solutions was a good idea for his business.

I had no idea. I know that Groupon is the new cool thing but something was not right in my mind. My guts were saying it might not be the best deal.

I had no stats to back it up until today. I discover this article from allbusiness. I found many interesting stats that I can play with.

Groupon might be a good deal because out of 150 businesses in 19 cities from June 2009 and August 2009, 67% made a profit.

groupon numbers profit

At this rate it might be a good thing to try Groupon.

However another local survey showed that 40% had a bad experience with Groupon and they will not use the service again.

groupon numbers experience

So 67% made a profit but 40% will not use Groupon again. Groupon attracts not great customers.

Those “new “customers will not comeback in those businesses without the crazy 50%++ discounts.

It means that a business owner will devalue his product or service to attract new and not loyal customers.

“To the business owner I say beware,” Lowe says. “Steer clear of these online offers unless you need quick cash.”

It is clear that you will make a profit with Groupon but you will not be able to attract new and loyal customers. Therefore it is not a great deal.

Of course Groupon has his own numbers.

groupon numbers

From Groupon numbers, 95% of business owners are satisfied with Groupon. I guess because most of them made a profit.

“Groupon is a marketing tool, and we’ve never positioned it as anything other than that.”

This is from Groupon. It is a marketing tool only and nothing else.

Now I can answer my friend.

He should use Groupon once to make more money. He should not use it more than once because it will devalue his service. Also Groupon takes a huge part of the business

Again it is hard to justify a 15 billons valuation with such negative feedback from the market.

Group buying services are great for customers and customers only. Unless they find the right balance for Business owners, I will not believe in this model. It is still possible to beat Groupon.

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web

Best free autoresponder I ever use with premium features

Since 2007, I was looking for a good and free autoresponder. Like anybody I use google to search the best free autoresponder possible.

I test everything in the top five autoresponder.

None of them had the professional quality I was looking for.

I finally invest into a premium autoresponder. It was good but very expensive at the time. My small freelance business was not ready for this.

Everything changes when I discover Mailchimp.

Mailchimp is a free autoresponder that you can use to send 6000 emails to 1000 subscribers per month.

Let me repeat that, you can send 6000 emails to 1000 subscribers every month at zero cost.

That’s an amazing deal. I left my previous expensive autoresponder to test Mailchimp.

Let’s talk about the Autoresponder

You have a very easy send setting. You can segment the list track links, track open rate and much more. It is very complete. It was easy to use for me.

free autoresponder at mailchimp

List management

The list management is great because you can create many groups or list. However it would have been cooler to have a way to sign people into a group without creating a new list.

API

You can play with a complete and free API. This is a great deal.

I plan to play more with it during this spring. I will talk about my progress in a near future with this API. In the meantime you can play with a list of great plug in.

Support

You need to be an internet savvy. My friend tests it and she was not able to use mailchimp. She did not understand where to start and how it would help her.

There is no phone number. I do understand that for a free service it is a little bit too much but not everyone is confortable with the whole e-mail support feature.

That’s my big problem with mailchimp. If you are an internet savvy then you are going to love mailchimp.

Before you spend your money anywhere I highly suggest that you check out mailchimp.

When you are ready or your business is growing you can spend your money on mailchimp or anywhere else.

You can check mailchimp from my special link below.

Go check and open your mailchimp account

They will not pay me from this link but I will receive great karma from them.

If you do sign up from my link or not you can always contact me. I will help you set up your mailchimp the right way.

I have simple tweak that I use right now to get more subscriber everyday.

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web

My update: How to fake check-in in Foursquare and stay a mayor

Many people search how to fake check-in in foursquare. They discover my trick and they use it. So far I give the best solution online.

You can find the solution on my last post here.

My solution is too effective for foursquare.

As you may know, foursquare does not use GPS. Therefore, it is absolutely impossible to verify every “check-ins”. My method is too effective for foursquare.

Foursquare finds a solution to stop this huge problem. They give full power to the owner of a location.  For example the owner of a location can kick you out from the mayor spot.

How can you still be a foursquare mayor with your fake check-ins?

It is hard for me to answer this question. I do have an answer but the foursquare team will view it.

I will wait a little bit before I publish my complete new solution. Until I publish it, be smart and make your fake check-ins looks credible.

Example: do not check-ins in Paris then In New York in less then 2 hours …..

Feel free to share your experience in the comment section. Many people are looking for a solution too.

By the way, I think Facebook Places is a better product for check-in right now.

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web

Twitter ad in hootsuite client’s timeline is ugly and dumb

I open my hootsuite desktop client and I see this:

twitter ad in timeline with hootsuite client

I update my timeline and it is there again at the top.

Whatever I do, it is there. It is annoying. I understand the whole concept of making money. I love making money too. But because there is a but…

Did twitter forget his own concept? Follow the people you want.  I love box.net. It is a great service. Last thing I know, I never follow box.net on twitter. Why should you put ads from brand I do not care?

Oh wait I follow dropbox ….. I see  .. let the spam begin….

How should they solve this problem?

Put a delete button and at least push ads from brands I FOLLOW.

Bye bye Hootsuite… it was fun but I will come back with less spam in your service.