Online Marketing

Facebook spam inbox message

I open my e-mail account and I receive a crazy e-mail…

A message that looks likes a facebook message but it is not from facebook ….

Look by with your own eyes….

facebook scam ad

As you can see spammers are ready to do anything for a quick buck…

I have to admit it is very impressive ad.

It’s a spam because the real link is not what you see.

You should not click or copy paste that link….

Online Marketing

Product launch madness with John Reese and his Outsource force service

I check my e-mail this afternoon and I saw more e-mails than I can imagine.

As you can see on the picture below, everyone was promoting his service.

product launch online

I am not here to judge about the service or the man… I will let you draw your own conclusion but one thing his sure the money is in the JV partner.

I wrote a post about the fact that e-mail marketing has an open rate of around 30%…. How do you increase that?

You increase that by having friends in the same industry…

How do you increase click rate and conversion?

Check this live course on the picture….

Check the title and the very first word


Frank Kern : The dumbest thing I did ..

Amish Shat : Just do it ( capital letter)

Brendon Bushard: How Highly-paid experts outsource (me too)

Mike Filsaine: Before you buy outsource force

Jeff Walker: after 14 years…

Then you can study their copywriting and the kind of bonus they offer.

If you are very smart, you can subscribe to same list but with different e-mail, address and you will notice their split test too…

Every week it is a live course just in front of my eyes.

So go ahead and let them spam you and learn from it.

Online Marketing

How an artist sells his free music but makes money with this album at the same time.

We all know that less and less people buy albums these days. It is a challenge for any artist to sell their albums.

I have a crazy story to share with you about a young artist from Montreal that was able to make money with a free album.

How is it possible?

It is very simple because this artist is doing business with a company called emusic.

The fan subscribes to emusic and downloads the album. Any time a fan subscribes to emusic the artist make money.

Is it too good to be true?

Nope because the fan do not pay a dime until he stays on the free trial. He needs a credit card though.

If you want to test this new trick, you should go ahead right now.

Go to then click the affiliate program links at the bottom and sign up.

Is it a good thing?

Not really because you will not be able, too reach the same fan for your next album. It is a sweet short-term plan only.

I will come up with a better solution to promote and sell your album online. Until that time, enjoy this solution.

If you need more help, feel free to contact me

Online Marketing

The worst case scenario for a website: no more search engine traffic and no money for paid traffic

This is your worst case scenario: imagine you have no more traffic from search engine and no money to pay paid traffic on a regular basis.

Many people will say article marketing or social media are the solution. However this source of traffic is low and sometime very none targeted.

My solution is guest posting because you can go after establish community and lead that traffic to you website.

Now on your website you should find a way to do two things:

Make sure this visitor will come back (e-mail marketing or something else)

More important make sure this visitor will spread the word about your website with a referral program that give them extremely great value to spread the word about you.

What’s your plan to avoid your worst case scenario?

Online Marketing

Affiliate marketing is like a twitter app developer: not a business

I read almost everything about twitter and his new plan to fill up those holes. The new twitter plan may kill many twitter app start-ups as soon as now.

The main problem is building a business on top of a platform. The best example is twitpic or

They create a great feature for twitter and twitter noticed it. Twitter decide to have their own short url service and I bet they will have their own photo service too.

There are only three options for those developers:

Innovate fast and become more independent from the platform.

Hope twitter will acquired them

Kill their project and move on to the next thing.

Anytime you build on top of a platform your business is at risk to disappear at anytime.

Now what’s the link with affiliate marketing?

Affiliate marketing is a service on top of a service or product just like 3rd parties for twitter.

For example affiliate marketers were among the first to test out to the limit PPC marketing. Now most services limit what an affiliate can do with PPC.

I can talk about SEO etc. affiliate marketing was looking for the next thing to grab as much traffic as possible.

Anytime someone changes the rules for an affiliate marketer there are only 3 options left for them:

Innovate fast

Hope you did so good that the business owner will hire you as an online marketer

Kill and move on to something else

Of course I believe in innovation.

Innovate fast is the only option:

This is exactly what I will do this year.

I give some example:

Imagine you promote electronic products from a company X. that company X decides that his affiliate programs is not profitable and move on.

Your option: find another good electronic product company to promote.

That’s the weak option. The best option is to create a website that promote the best price from electric products from many companies (affiliate or not) but on top of that you sell guide to use to product 10 times better. Or you can create a better user experience.

Now almost every electronic company will hope to be on your website and become a partner and even help you create better guide.

The whole idea is to create a bigger picture. Always imagine the worst case scenario.