Categories
Online Marketing

e-mail subjects are not important for open rates

I read everywhere that you need a killer subject title to increase your open rates. I discovered that it is far from true. Yes, a good subject title may help your open rates but there is something 10 times more important then that.

 

I discovered that it is more important the reason they get on your e-mail list in the first place.

 

Let say I ask you to be on my e-mail list to download a music song. At this point you expect only one e-mail from me: the one with the music song. Therefore any other e-mails may miss the target because you are not expecting that e-mail. You will put this e-mail in the ad “category” because it is not expected. At this point a killer subject headline may help but it will not impact your open rates that much.

 

 

Now let say I ask you to sign up to an e-mail list and every week or every month I will send you a great interview.

 

Your open rate is going to be 10 times better because they expect a great interview from you.

Your open rate is going to stay high (that’s the goal) because you produce high quality content. (That’s the goal)

 

I design an open rate formula. I use this formula for my marketing strategy and I decide to share it with you.

 

The perfect marketing strategy

 

example: the idea is to show your talent , your skills and expertise.

 

call to action: invite to join to get similar content on a regular basis

 

Thank you e-mail: tell them what they can expect and the schedule. Give them a bonus right away.

the idea behind the bonus is to make sure they remember you. People love extra gift.

 

Finally focus and respect this schedule as much as possible.

 

This is my personal plan. I was inspired by Kevin Rose and his foundation e-mail list. He has no killer subject lines or the cutest e-mail design but he has great content. I know his open rates are high.

 

I hope I help someone. I will definitely publish my result in the near future. Therefore I invite you to join my e-mail list today.

Cheers !!!!

 

Categories
Online Marketing

5 great reasons to not start your Facebook page right now

I read an interesting post from copyblogger. The title is 5 great reasons to start your facebook page right now.

I don’t believe in facebook for business and I don’t believe Google + for business either.

We’re talking 700 million people — that’s the estimated number of Facebook accounts. With those kinds of numbers, even Copyblogger couldn’t resist creating a Facebook Page.

700 million people are a lot of people but how many people care about your brand on facebook. Not a lot of people.

The number one activity on facebook is pictures, personal pictures. The next big thing on facebook is tagging people. After all that people play games on facebook.

More and more people access facebook through their mobile phones. Therefore they are looking for friends not your brand.

Now that I said that here are the 5 great reasons to not start your facebook page:

Connection

Your post shows up in the News Feed of your “Likers” and they are given the opportunity to interact with you. You are inviting your target audience into your business every day.

This is true. However you will need to compete with their friends post. You may never win and therefore you may never be able to get your message heard correctly.

Authority

Facebook helps you establish yourself as an expert in your field.

Not sure about this on. It is true unless they do not have a noisy wall… Otherwise you will never become that important.

Branding

The more places you are seen on the web with your consistent brand message, the more you will be remembered. The playing field has been leveled.

Did they notice you? I guess not. You better use Facebook ads. Some people get better result that way.

Visibility

With some recent Facebook Page changes, you can now comment on other Pages as your Page and Like other Page’s posts.

If you have no idea what that sentence is about, don’t worry. Just know that this feature will give your Facebook Page much more visibility then it had before and make it easier to participate on Facebook as your business.

I have nothing to say …. It might works but at the end of the day people care about their friends on Facebook.

Share-ability

Facebook makes it very easy to pass good content around.

True and not true. I talk to many publishers and facebook is not their best way to turn a visitor into a customer. However facebook ads are crushing their highest expectation.

I do not say to not use facebook page but it is not the best tool out there. In my mind it is a waste of time. There is better solution like focus on mobile, your website and e-mail….

Last comment: Facebook are heavy sharer so it is a good idea to build your own community.

That’s just my opinion.

Categories
Online Marketing

Affiliate is dangerous and those strange people want your money at any price

Affiliate marketing is a huge industry online. However some marketers are ready to do anything to sell their “service” to make more money.

Recently I receive series of e-mail from Jani G .

The e-mail was suspect but I decide to read it.

The first e-mail was a contest.

It was easy. You reply and you may win the course.

This was the e-mail:

On Monday May 16th, I am going to

be giving away 25 copies of my students

up coming product ‘Affiliate Cash Clone’ for freee.

 

This reveals a brand new technique

that you can use to make m0ney

with the same day you apply it…

 

( Without using BS Software ;-p )

 

Anyway, if you want to be one of the

lucky 25 people who get a freee copy of

this course, then please reply to me

with a big fat “YES”.

 

Then on Monday I will send you the instructions

on how to get your freee copy.

 

Talk soon

 

Jani

 

 

I replied yes… and then something strange happened

I receive another e-mail that said forget the contest you need to buy a product to get more thing.

I have no problem with the concept of bonuses but this was bad advertising.

He should have been straightforward from day one. Example: “ I will give you this product if you buy this” period.

Check the e-mail I received :

Hey!

 

Yesterday I sent you an email to tell you about the free gift I am

going to be giving 25 lucky people on Monday ( tomorrow )

 

…Which is a free copy of my students up coming course

‘Affiliate Cash Clone’

 

Well , since then I’ve had a HUGE response from literally thousands of people

replying to me saying “Yes”.

 

Therefore, I have decided that I am going to lift the 25 person

limit, and offer this to every one of my valued subscribers. 🙂

 

Plus, to make it even better ( as if that wasn’t good enough!)…

 

… I have 4 more very cool gifts that I want to give you for free.

 

Here’s what  i’ve got for you:

 

– Affiliate Cash Clone

 

This is a new course being released my one

of my students in a few weeks , which will

show you a technique that you can apply,

and make monney with the same day.

 

This will sell for around 100 dollars but

you get it totally freee.

 

– 1 Hour phone consultation

 

You will get to talk to me or one my success coaches on the phone,

and we will help you put together a solid plan, to help you reach

success online fast.

 

– FB Siphon Video course

 

I want to give you full access to a course I released last year

called FB Siphon.

 

This will show you how to get traffic for as little as 1 penny and

make money the very same day.

 

– Free Website Set Up

 

My team will build for you a fully functional money making website,

that will make money for you without you having to do anything.

 

– Web 2.0 Traffic Generator Software

 

This is an exclusive software that my programming team have been

developing over the past 7 months.

 

It will allow you to generate thousands of visits

to your website or affiliate link just by pushing

a few buttons.

 

I will be selling this for at least $997 when I release it later

this year, but for you it’s totally free 🙂

 

Here’s what all this will do for you:

 

By applying all of the information you will lean from al the gifts

I am giving you, it should make it easy for you to start making

good money online.

 

*** So What’s the catch? How do I Claim my gifts? ****

 

hehe, i knew you would be thinking that!

 

So let me tell you exactly how to claim

all your gifts tomorrow, Monday May 16th:

 

Tomorrow, James Denzel is launching a product

called ‘Go Click Cash’.

 

It’s going to be a huge launch and you will

see everyone and their monther promoting it.

 

You will probbaly get thousands of emails tomorrow

talking about this product.

 

Well In order for you to get this massive gift package i

am giving you, all you need to do is become is get

a copy of Go Click Cash when it goes live tomorrow.

 

It will not cost you thousands of dollars.

 

As a matter of fact its going to cost less than $50.

 

And you will get ALL of the above gifts that i just mentioned,

FOR FREE.

 

All you need to do is send me a copy of your receipt

to this email address:

 

janigbonus

@

gmail.com

 

and I will reply, will your access to all

of the gifts.

 

***IMPORTANT*****

 

Make sure you wait for an email from ME tomorrow

with the link to buy ‘Go Click Cash’.

 

I will be sending this to you at 12pm EST!

 

So make sure you are by your computer,

at 12pm EST to get my email.

 

and you MUST click the link in the email

and buy specifically though that link, in order

to qualify for this bonus.

 

Because like i said, many people will

be emailing you tomorrow , telling you

about Go Click Cash, and you might not

see my email.

 

and the only way to get all the above gifts

for free is if you buy Go Click Cash though my

special affiliate link.

 

And remember, as soon as you get Go Click Cash

tomorrow from my special link, you need to send

a copy of your receipt to:

 

janigbonus  @  gmail. com

 

and i will reply with all your gifts.

 

If you have any questions, please hit reply, and

i will try my best to get back to you.

 

Watch out for my email at 12pm EST tomorrow!

 

See you then,

 

Jani

 

As you can see it is very deceptive.

It’s not over because when I actually visited the website I found this.

internet scam

This is the most deceptive advertising ever.

How can you make so much money in 1 minute ….

If live was easy… He should sell it for $1 … the whole planet would be able to buy it and he would become an instant billionaire. (sarcastic)

My advice: before you buy anything online… you should be able to contact the person, get reviews form real customer.

It is crazy.

We need some type of consumer report for Internet marketing as soon as possible.

 

Categories
Online Marketing

Advertising and Internet: Is it good or bad

I always said that I will never comeback to advertising after AdSense. By the way AdSense is not the best solution out there for advertising.

However yesterday I receive an interesting offer to advertise on the website.

It is a good company. I don’t know if I will get their deal. If I get the deal, the readers, the company and I are going to win big time.

Always give value and opportunity will knock at your door.

to be continued…

Categories
Online Marketing

Blackysky is back

I want to say I am sorry.

I was not there lately. However I am back stronger than never.

I have many projects to show you.

I have new experiences to share about how I increase my productivity online.

I hope you will love those subjects.

See you soon