Let’s go back in time. It was 2000 and the dot com crisis almost kills every internet company out there.
Only one company survives and makes a ton of money. This company was Google. They let advertiser target people on keywords basis and they let publisher have a cut of this pie.
At this time, it was the best deal because Advertiser gets traffic and webmasters get money to invest in their Internet Company or website.
Therefore, for so long the culture of free was the rule.
Now, does advertising is a good deal?
Because, now we are more willing to buy stuff online something that you could not see in 2000. People were scare to put their credit card number online. Now it is a no big deal.
Selling a product or a service will always be the best option.
The reality is eventually people will have to pay something to access quality content, even if it is $1.
This crisis teaches us a lot of thing about a reality we try to avoid for so long. Free is no more an option.
This is why at blackysky.com , I work hard to come with the best business model for the website without compromise the quality of the reader.
So often, I give you quality picture and more but the return of “investment” was very low or simply not there.
The prediction: expect to see more pay by content in a near future.