I don’t care, you may have the best product in the world, if your customer service sucks, your business will fail.
So I give away the best trick to increase your online sales almost immediately. Enjoy those tricks but apply them today. By the way I’m a customer too… this is the stuff I like to see …
1-Phone number please?
I love e-mails and live chat services but real buyers like my mom don’t use that. They love human interaction. She wants to talk to someone and ask every questions and then order. This is why TV commercials are hot. You can order by phone.
So make sure you put a big fat 800 numbers on your website….. Give real advice on the phone….
2-Free shipping both ways please…
I don’t care how much its cost. Give me free shipping both ways. The best example is Zappos. You can order shoes… not the perfect size… you can return it to get the perfect size… the customer never pay for shipping. Yes you hear me right nothing… Why shop shoes else where with that perfect deal?
It cost too much to do something like that… yes but how much does it cost to get a customer for life. How much those it cost to find a customer for life that will bring 10 new customers for life… I ask you the question…
How much do you spend on your marketing plan…?
3-Lifetime guarantee no question ask…
Ok Ricky, its official you are crazy. No I’m not; this is the way to go. If your product is high quality, you should not be scare to give a lifetime guarantee no question ask…
Of course some people will abuse that but the vast majority won’t use this privilege because they are happy customer. On top of that you can reward those customers with better tips and tricks to make their life easier….
4-Refer to a competitor
No business is perfect and no business can solve every problems. Make sure you are able to refer to your best competitor with great advice. Don’t try to sell never. It may sounds like a crazy idea but you can position your business as a leader in your domain with this tip.
5-Flexible payment please….
I love your product or services but I don’t have a credit card….
How many customers you lost?
Find a way to give as many options as possible… the more you give fewer customers you will lose.
Extra advice: give the option to pay per week or month….. TV commercials learn it and apply it long time ago… It’s not easy but the reward worth those actions…
Remember the more options you give fewer customers you lose…
I hope you enjoy those trick to increase your online sales drastically… Those are some tricks I use all the time. Keep in mind that the more you give to your customers the better it will be for your business.
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- The Dark side of Affiliate marketing: Why I refuse $1000 a day guarantee
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- My 4 online marketing and branding 2010 prediction
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